News

I. Upgrading the Printing Industry Amid Environmental Pressures Driven by both the “Dual Carbon” strategy and growing consumer environmental awareness, environmental sustainability has long transcended the realm of corporate social responsibility and directly impacts a printing company’s ability to penetrate high-end markets—particularly in demanding sectors such as food and pharmaceutical packaging. For printing companies with a long-term vision, proactively embracing green and smart manufacturing is a core competency for building lasting competitive advantages. 1. The Revolution in Inks and Materials VOC (volatile organic compound) emissions from traditional petroleum-based inks are a major pain point for the industry. Currently, the market is accelerating its shift toward plant-based inks, water-based inks, and UV-LED

I. Fragmented Orders Reshape the Printing Ecosystem “These days, we get all kinds of orders—customers might want a few hundred shopping bags, each printed with different serial numbers and designs.” This has become the norm in today’s printing industry. China’s printing market is fully entering a new phase characterized by the interplay of “multiple small batches” and “personalized customization.” Behind this transformation lies brands’ in-depth exploration of end-user needs, as well as emerging e-commerce brands’ relentless pursuit of differentiated marketing materials. 1. Clarifying the Concept: Small Batches Do Not Equate to Personalization Although the two often go hand in hand, their underlying logic is fundamentally different. Small batches test the production side’s ability to switch jobs quickly and manage setup costs.

I. Changes in the Landscape of the Traditional Printing Industry Over the past two decades, the printing industry’s core competitiveness has long relied on the scale of equipment and production capacity. However, with the deep penetration of the internet and the e-commerce ecosystem, the extensive, extensive model based solely on “high volume and broad reach” is no longer sustainable. Currently, China’s printing industry is transitioning from an information replicator to a high-value manufacturing integrator. For comprehensive printing manufacturers with deep regional roots, understanding this fundamental shift in logic is far more important than focusing on short-term fluctuations in print volume. 1. Demand Side: From High-Volume Batches to “Multiple Batches, Small Quantities” The rapid growth of e-commerce and the fragmentation of brand marketing have directly led to